Target Population
Who are we targeting and how are we going to reach them
Published studies have shown that as few as 3% of the pet owners actually contribute as much as 80% of the pet overpopulation problem. These problem pet owners are most often low income residents who lack the resources to properly care for their pets.
Target Population
To be successful we must target three categories:
- Low income pet owner
- Shelter and rescue groups doing neuter before adoptions (NBA)
- Feral or free roaming cats
Low Income Pet Owners
Across the state, animal control officials and animal welfare advocates report that a significant number of impounded or surrendered animals come from low income areas. Published studies have shown that as few as 3% of the pet owners actually contribute as much as 80% of the pet overpopulation problem. These problem pet owners are most often low income residents who lack the resources to properly care for their pets.
As our program grows we must target the under-served zip codes in our community. Our method for reaching this portion of our target population is through the distribution of flyers and educational information:
- Mass marketing of spay and neuter education, includes radio and television PSA
- Delivering of door hangers printed with spay and neuter information containing a spay and neuter brochure
- Our program accepts referrals from rescue groups
- Contacts through our website
Across the country, animal control officials and animal welfare advocates report that a significant number of impounded or surrendered animals come from low income areas. Studies have shown that 88% of the pet owners that we are targeting have never visited a Veterinarian.
Neuter Before Adoption
We must advocate for stricter neuter before adoption laws for one critical reason: These laws in recent years have demonstrated their effectiveness in driving down shelter admission and shelter death rates.
Our current law allows for our local shelter to issue a voucher and allows the pet owner 30 days to redeem the voucher. There is no strict follow through policy to ensure that the new pet owner compiles with the law.
It is questionable for a shelter to tell everyone in sight that all responsible caretakers sterilize the companion animals in their care and then not to do it themselves.
Feral and Free Roaming Cats
We recognize that we will never be able to reduce the pet overpopulation problem in our county if we do not address the free roaming cats. We have established a support team that can assist you with great resources.
By spaying and neutering feral and free roaming cats we will be able to reduce the feral cat colonies and offer a better quality of life for these cats. There will be fewer public nuisance problems, lower costs to taxpayers, and a lower euthanasia rate at the shelter. Disease will be reduced in the colonies due to the vaccinations given and observation by the caretakers and advocating for effective legislation protecting feral cats and establishing a Trap-Neuter-Release program will reduce the feral cat population.
Through our program we target the under-served counties in our state. Our method for reaching this portion of our target population is through the distribution of flyers and educational information:
- Mass marketing of spay and neuter education and responsible pet ownership, includes radio, television PSA, and billboards
- Delivering of door hangers printed with spay and neuter information containing a spay and neuter brochure through participating volunteers
- If you are interested in having speaker come talk to your civic group, neighborhood association, or school group. We will put you in touch with an experienced representative in your area that can come speak to your group
- Through our website
Together working toward to ending the euthanize of healthy adoptable pets in our state, Please contact us to offer your assistance, help through donations or request for assistance.
JOIN US TODAY AND BE A VOICE FOR THOSE THAT CAN'T SPEAK
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